SEE IT ON YOU — BEFORE YOU DECIDE

Unsure about the fit or look? Try selected styles virtually from home — and get a sense of whether it's for you before you buy.

CLOSET CARE


Take good care of what you love. The right clothing deserves the right care — so it can continue to be yours.

BRANDS

Great names. Personal style.
From classics you know to brands you might discover for the first time. We gather those we want in our own wardrobes.

View our brands

SECOND CHANCE

A new chance for what already exists.
We believe that good materials deserve more than one life. Here you'll find our second chance universe - from creative ideas for materials to selected products that get a new lease on life in new ways.
Give it another chance.

Explore second chance

EFFECT MEANS


Good or skilled at something.

Not perfect. Not the same.
Just effective in its own way.

ABOUT US

We believe good style doesn't have to be new. We seek out the special – handpicking strong brands, good materials, and pieces with soul. It's not about having more. It's about choosing right.

Read more about us

For us, it's about more than clothes. About what you find. What you wear with care.
And what the world gets back.


A LITTLE BIT EFFEN. ALL YOUR STYLE.